![]() You can make the most of a catchy brand name.It’s clear to customers who you are straightaway.They are easy to adapt across different types of marketing material because the design is in the lettering.If you have a memorable company name that customers won’t forget.If you have a short company name – a name that’s too long won’t work as a wordmark when the logo needs to fit into a small space.To create brand recognition, for example if you’re a new business.Because your logo is your brand’s name, it’s important that the font goes some way to capturing a sense of what your brand is all about.įor example, Calvin Klein uses an elegant font that feels premium, while the Virgin logo is more fun, playful, and cheeky. You’ll need to think carefully about typography. The brand name isn’t the only consideration. They’re most effective when your brand has a short and snappy name, one that is quite distinctive and easy to remember. Related content: The Evolution of Logo DesignĪ wordmark is a logo that uses a brand name, such as Google, Disney, and Virgin. In this article, we explore five different types of logo design available, including: ![]() There are a number of things to consider when choosing a logo, such as font, layout, images, color palette, etc. But what type of logo is most suitable for your business? It introduces your brand, provides customers with an idea of your brand’s personality, and gives them a visual to recognize and connect to.įor all these reasons, a well-designed logo can contribute to business success, while a substandard logo can have the opposite effect.
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